Breaking the Mold: ETFs That Think Differently
The H.E.A.T. Formula
Markets aren’t static, so why should your investments be? Our H.E.A.T. Formula uses insights to navigate an evolving financial landscape—seeking out emerging themes, sector rotations, and market inefficiencies.
Finance Needs Disruptors—Not Gatekeepers
For too long, the financial system has served the same elite institutions while everyday investors are left with cookie-cutter portfolios. The industry recycles the same talking points, the same strategies, the same pundits—often without accountability.
We reject that status quo. Our ETFs are designed for those who don’t just accept the mainstream narrative—they question it. They look beyond surface-level analysis. They demand better.
The next generation isn’t asking, “How do I fit into the old system?” They’re asking, “How can I invest smarter?”
About Tuttle
Matthew Tuttle doesn’t follow Wall Street’s rules. He rewrites them.
As the CEO and renegade behind Tuttle Capital Management, Matt built his
reputation on doing what the big firms won’t — questioning the default, torching
the outdated, and creating tools for investors who refuse to settle for average.
With over two decades of experience and zero tolerance for Wall Street’s cookie-
cutter advice, Matt and his team have turned the ETF space upside down. From launching headline-making funds like the Inverse Cramer ETF to developing the
revolutionary H.E.A.T. Formula — a four-pillar system designed to outthink,
outmaneuver, and outperform the old guard — Tuttle Capital has become a refuge
for independent investors who like insight over “one-size-fits-all” options.
While Wall Street was repackaging and recycling the same tired 60/40 playbook
from 1952, Matt was busy re-engineering the antidote.
His approach? The H.E.A.T. Formula = Hedge. Edge. Asymmetry. Themes.
The antidote to passive investing. The upgrade for independent thinkers and
smarter investors.
For precision. Asymmetry. Risk management with an edge. And a relentless focus
on giving investors real tools to thrive — not just survive — in modern markets.
A frequent voice on financial news, Matt doesn’t just talk disruption — he builds it.
Whether he's speaking on national platforms, schooling investors on market
dynamics, or exposing Wall Street’s blind spots, his mission stays the same:
Question everything. Play to win. Leave the herd behind.
His academic background? Clark University and Boston University. His real
education? Two decades of doing battle with markets — and beating
them on his terms.
