The Formula Wall Street Doesn’t Want You To Know
Today’s options are not a strategy.
They’re a shopping list.
Torch the old playbook.
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Built on H.E.A.T.
Not Hype
Tuttle ETFs are powered by the H.E.A.T. Formula
Our proprietary approach for building smarter portfolios. The H.E.A.T. Formula is our strategic backbone — a disciplined approach to navigating markets that change fast and don’t always follow the script.
We don’t build around benchmarks. We build around what matters: signal, structure, and risk-awareness.
Markets don’t move in straight lines. We integrate risk-aware thinking into how we structure our funds — so we’re not leaning on passive models when conditions shift.
We seek out inefficiencies — in trade signals, in product design, in the blind spots others overlook.
We aim for strategies where the upside potential outweighs the downside risk. That’s not guesswork. That’s deliberate design.
We focus on big-picture trends we believe are shaping the future — not just what’s already priced in.
Matt in the Media
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One of the Most Powerful Tools in Modern Investing
Ours are built to solve problems.
ETFs should adapt, not coast
They should reflect real-world signals, not abstract allocation rules
They should empower the individual investor — not just serve the fund issuer
About Matthew Tuttle
Matthew Tuttle doesn’t play by Wall Street’s rules — he writes his own.
As the CEO and driving force behind Tuttle Capital Management, Matt has spent two decades turning skepticism into strategy. He’s launched headline-grabbing ETFs like the Inverse Cramer ETF and built the H.E.A.T. Formula to outthink the industry’s old guard.
Play to win.
Never settle for average.
